One of the major changes of advertising techniques of the 20th century was te importance given in market research. Previously decisions had been made to the basis of personal intuition and to the too litle pause of reflexion. There is a story of a firm selling water softeners which had acchieved no success in a certain area. Despite the efforts of succesive salesmen. Eventually they called on a market research consultant who quickly found water in England! Another firm took advice and found that the selling twenty brands it could make more money than the fifty.
Ultimele 2 nu sunt sigur ca sunt corecte. Dar in rest sper ca te-am ajutat
